As an analog film photography retailer we see that a key point is to have costumers that are happy shooting film and their results.
Some business don’t take film photography seriously as a medium to obtain quality results but just as a hobby to play with for a while (a trend), that implying that the average costumers life-span gets reduced to somewhere between 6 months and 1,5 years. For us, this is not a healthy practice neither a fair one.
Our approach is radically different, we exist with the sole goal to give analog photographers the best possible experience after they have shot their rolls. And we’ve seen that after 5 years this enabled us to retain more than 65% of our regular costumers every year while obtaining 62% of client satisfaction of 5 of 5, and 29% with 4 of 5.
High return on clients, or in other words, loyal clients it’s key to create a community and attract more costumers into it. This translates into more sales both in film, cameras and items related to analog photography.